September 19th, 2011
Netflix has been both heralded and heckled for its announcement to split the company into two different companies: Netflix for DVD-by-mail and the new Qwikster for online streaming.
Many have speculated this is to ramp up for an online streaming merger with Amazon, or to even move entirely to online streaming as DVDs are quickly pushed into technological oblivion.
Netflix CEO Reed Hastings has a history of making unpopular choices that pay off for the company, which is excellent if your primary concern is for the company. What about the customers?
Neflix estimated Q3 subscribers are separated as:
9.8 million subscribed to streaming.
2.2 million subscribed to DVD-by-mail.
12 million “hybrid”, subscribed to both streaming and DVD-by-mail, despite the recent up to 60% price increase on this option.
Clearly Netflix’s customer base is interested in a one-stop solution to entertainment, a place where they can stream and order DVDs by mail, as evidenced by the fact that half of them still subscribe to both services despite the price increases.
How can Netflix expect customers to be willing to not only pay more, but have to deal with two different companies, two different bills, two different customer service departments, two entirely different services? Isn’t the point of online entertainment supposed to convenience and ease of access?
Blockbuster Total Access still allows you to browse 100,000 titles for online streaming, DVD-by-mail, even in-store exchanges, all in one place. Even video games and Blu-ray discs are included. And you can get many new releases 28 days before Netflix.
What are you waiting for?
Already a DISH Network customer and still want to enjoy to convenience of Blockbuster? You can enjoy an extended 30-day free trial to Blockbuster Total Access, offered to Netflix users who want to say hello to Blockbuster!
Categories: DISH & TV news